market holistic health

Three Strategies for Marketing Your Holistic Business

Alternative health is a 34 billion-dollar industry in the USA with a third of people seeking alternatives to mainstream medicine, according to the National Center of Health Statistics.

It can seem like there is a daunting amount of competition. However, if you make it clear what you offer, there is plenty of need for wellness services.

Consumers of Complimentary care are educated, and more women than men turn to alternative care. People are distrustful of the motives of mainstream medicine because of its entanglement with the pharmaceutical industry.  

People are looking for something more trustworthy, and they are willing to pay for services if they understand the quality of your offerings.

Consumers are using a wide range of treatments, courses, and therapies that are hard to quantify and evaluate for effectiveness:

A list of the top holistic services and products

  • Probiotics
  • Fish oil supplements
  • Fecal implants are one of the top ten new treatments for microbiome imbalances
  • Alternative diets: keto, macrobiotic, vegetarian, vegan, etc.
  • Alternative pain management acupuncture, biofeedback osteopathic and chiropractic manipulation
  • Movement therapies: yoga, Feldenkrais and Pilates, and many more
  • Bodywork/massage, energy healing, reiki
  • Homeopathy
  • Naturopathy
  • Hypnosis
  • Herbalism
  • Shamanism,
  • Vitamin and mineral therapy
  • Superfoods like green drinks, Macca, goji berries, and raw cacao
  • Chelation therapy

and the list goes on…

Educate to prove legitimacy without double-blind studies

You have to provide ongoing detailed explanations of what you offer so people feel they can trust you. Good content reassures your audience that you’re steady and stable and know what you’re talking about.
Often alternative treatments are much more subtle than mainstream drug treatments. For instance, naturopathic therapies can use allopathic medicines in conjunction with ancient practices. There are so many complex treatment combinations that it can be hard to construct a double-blind study that considered all the elements.

The subtlety and synergy of holistic treatments are one of the reasons alternative care can sometimes work better than mainstream modern therapies. Alternative therapies have often been researched and used over thousands of years using complex systems that are entirely removed from advanced scientific testing techniques.

The allopathic idea of isolating and separating treatments can be suitable and useful in some instances. Modern scientific methods are an incredible gift, but they often overlook the subtly of interrelationships of mind and body systems, making them crude and ineffective for some people.

You have to provide ongoing detailed explanations of what you offer so people feel they can trust you. Good content reassures your audience that you’re steady and stable and know what you’re talking about.

Often alternative treatments are much more subtle than mainstream drug treatments. For instance, naturopathic therapies can use allopathic medicines in conjunction with ancient practices. There are so many complex treatment combinations that it can be hard to construct a double-blind study that considered all the elements.

The subtlety and synergy of holistic treatments are one of the reasons alternative care can sometimes work better than mainstream modern therapies. Alternative therapies have often been researched and used over thousands of years using complex systems that are entirely removed from advanced scientific testing techniques.

The allopathic idea of isolating and separating treatments can be suitable and useful in some instances. Modern scientific methods are an incredible gift, but they often overlook the subtly of interrelationships of mind and body systems, making them crude and ineffective for some people.

Cashing in on Alternative Wellness

According to the Global Wellness Institute, Alternative health on a global level is a trillion-dollar industry growing from 3.7 trillion in 2015 to 4.2 trillion in 2017.

  • Spa Industries like Beauty and Anti-Aging: $17 billion 
  • Healthy Eating, Nutrition & Weight Loss: $702.1 billion 
  • Wellness Tourism: $639.4 billion 
  • Fitness & Mind-Body: $595 billion   
  • Preventative & Personalized Medicine & Public Health: $574.8 billion  
  • Complementary & Alternative Medicine: $359.7 billion
  • Wellness Lifestyle Real Estate:  $134 billion
  • Spa Industry: $94 billion – $118.8 billion  
  • Thermal/Mineral Springs Facilities: $56 billion
  • Workplace Wellness: $47 billion

Gaining Client Trust for Your Alternative Health Business

Unfortunately, Alternative medicine has gotten a bad name, and because of a few bad communicators. Celebrity backing, exaggeration, and charlatans pander to the needs of the desperate. Lack of regulation in this vast industry makes it more important than ever to provide transparency about your business.

In his book, Do You Believe in Magic? The Sense and Nonsense of Alternative medicine, Paul A. Offit MD paints a picture of snake-oil selling profiteers who want to pull a fast one. We need to give accurate information about why alternative health products and services work and dispel the myths of unsubstantiated practices.

Blogging, branding and thoughtfully constructed eBooks and whitepapers can help you dispell the fears and uncertainties people have about trying holistic products and services.

Differentiating Yourself from Holistic Health Competitors

Don’t be discouraged because you are one of many holistic services in your specialty. There is a growing need for your services as stress levels go up and frustration with the medical system escalates.

If you know how to find your audience and communicate with them clearly, you will always have more business than you know what to do with. People don’t know who to choose. They are confused about what is being offered and have vague ideas about natural health. It is your job to make your brand clear and tell them what you provide in the simplest terms.

Your audience needs to learn to know like and trust your brand. By implementing one or more of the three strategies I suggest consistently, you gain exposure to your ideal clients and gain their trust.

How to Keep Your Audience Interested for the Long Haul

If you are not retaining clients long-term, It is a constant grind always to be reaching out to new clients. However, if your company looks just like everyone else who is offering similar products and services, there is no reason for anyone to remember you.

In this world of information overload, you need to be in it for the long haul and come up with long term promotion tactics that will get people to remember you over time. Pinterest, consistent blogging, and detailed booklets or whitepapers can help.

While running a day to day business, it can be challenging to find the time to keep up with past clients and reach out to new ones.

Often people have misconceptions and assumptions about your business, but you can help them by engaging them using the right format or questions to pique their interest.

Show them what is unique about your offering and clear up misconceptions using these three tactics:

  • Pinterest campaigns linking to your blog and landing pages for free informative downloads
  • Weekly or even monthly Blog articles with useful tips and ideas that keep your ideal customer coming back for more. (If you don’t have a blog yet, it may be time to start one.)
  • White papers or ebook guides that go into more detail about what you offer can help build trust about who you are and what your brand can do for them

Using Pinterest as an alternative search engine

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If you’re in the wellness industry and are not using Pinterest, I strongly urge you to consider diving in. Connect your business account to your website ASAP.

Don’t discount Pinterest as just another social media platform. Pinterest is more than only a social network for knitting, makeup tips, and other “girly” things.

Pinterest is one of the fastest-growing search engines for shoppers, and there is less competition to contend with than Google. You can easily rank in the top search results for Pinterest in weeks or months. Google can take a year or longer if you ever make it to the first page of searches for your keywords and topics.

Pinterest has grown up since it first started back in 2009. Two hundred fifty million people use Pinterest every month to find out about health, beauty, fitness, nutrition, and alternative wellness products and services.

Your Pinterest get started list

  • link your website to your business Pinterest account
  • Create branded pins and infographics that people want to share and click on to come to your site and learn more.
  • Get a weekly schedule drawn up and stick to it.
  • Consider getting a tailwind account for automating your posting
  • Learn the not so obvious tricks of Pinterest marketing like Tailwind tribes and group boards

Schedule a quick call with me to plan your Pinterest strategy

Blogging can help mainstream your alternative wellness business

Blogging is still just as meaningful today as it was when they were called “web-logs.” When you post monthly, or weekly, this is an opportunity to reconnect through an email announcement to your audience that you have a new article on a topic they are interested in.

It can take time to grow your archive of interesting information for your ideal client, but it will be worth it in the months to come.

By using Pinterest and other social media, you can start to draw new people to your blog and keep them coming.

Need a website with a blog? I can help you set it up. Schedule a free brainstorming session to create a clear strategy for long term blogging.

Whitepapers, guides, and ebooks create legitimacy

Whitepapers do not have to be dull drab and boring. They can visually rich, informative PDFs, or interactive media that detail your services and philosophy in detail.

It usually takes seven exposures at least, before you gain trust for more expensive packages and offerings. This is were whitepapers, and eBooks can make all the difference in building trust.

When you give people detailed information about your business, it reassures them that you are not only legitimate but caring, detailed, and careful.

A whitepaper or eBook shows people that you are professional and that you have done your homework. Whitepapers and longer offerings drive home the fact that you are an established business with solid experience and know-how. Your ideal client can feel confident buying from you.

Schedule a free call to outline your whitepaper or eBook; I can ghostwrite or help you with design and layout as needed.

the Wrapup

You have competition, and that is a good thing because holistic products and services are one of the fastest-growing industries in the world right now.

You will always be in demand if you take the time to build your brand and give ongoing informative, engaging posts, as well as long-form media to your audience to build trust and show that you care about their wellbeing.

Educating your audience is key to building your reputation.

It can be a lot of work to keep your website, blog, and social media up to date while you are trying to run a business. However, with planning and focus, it can be the key to long-term client retention as well as bringing new interest to your business.
Do you need done-for you-monthly content? Let’s talk.

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